For senior-focused businesses

Partner with CASL — let warm referrals find you.

CASL is a vetted network of senior-focused professionals serving Toronto & the GTA. Partners receive warm, tracked member referrals — and category exclusivity means your referred members are never marketed a competitor in your category through CASL.

Why partner

Good work deserves good referrals.

Families come to CASL for trusted help. Partners are how we deliver it — and the trust flows both ways.

Referral recognition

When members join, they select who referred them — and every referral is tracked in our system. Your introductions are recognized, recorded, and credited to you.

Category protection

The members you refer never receive promotions from a competitor in your category through CASL. Your clients stay your clients — that's a promise built into how the network works.

A profile, and a spotlight

Your business gets a profile on our site, plus visibility in our newsletter and at member events as the network grows. Families see you where they already look for help.

A warmer way to stay in touch

Offering past clients and prospects a free CASL membership is a meaningful gift — not a hard sell. It keeps your name in their life, attached to something genuinely useful.

How it works

From application to launch, in four steps.

We keep the process simple — and we're honest about what we check, because families trust us to check it.

01

Apply

Download the application form below, fill it in, and email it back to us — or send us the short inquiry form and we'll reach out.

02

Review & verification

We look at your senior focus, credentials, and track record — the same vetting every CASL partner goes through before meeting a family.

03

Profile & member offer

We set up your profile on our site and work out your member offer — the exclusive value CASL members receive from you.

04

Launch

You invite at least 25 of your own appropriate contacts to join free, using our ready-made template. Your network becomes part of the network.

What we ask

A few commitments, kept simple.

Membership is free for families because partners like you support the network. Here's what being a good partner means to us.

  • Genuine senior-focused service — your work truly serves seniors and their families, with patience and care
  • A meaningful member offer — encouraged, not required. CASL takes no cut, ever — every dollar of value goes to the member
  • The initial 25 invitations — you personally invite at least 25 appropriate contacts to join free, using our template
  • Privacy & anti-spam compliance — outreach follows Canadian privacy and anti-spam law, always with respect for the people you contact
Ready to apply?

Download the application and email it back to us.

The form takes about ten minutes. Fill it in, then email it back to info@thecasl.ca — we review every application personally and reply within a few business days.

Download the partner application (PDF)
Toronto & the GTA

Prefer to start with a question?

Send us a short note about your business and we'll reply within one business day.

Become a preferred partner

Ready to grow with a network that puts seniors first?

Download the application, email it to info@thecasl.ca, and we'll take it from there.

Download the partner application Send an inquiry instead